Cafedirect 100% Fairtrade Coffee Capsule Makes Its Launch!

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The UK’s largest award-winning 100% Fairtrade hot drinks company has finally launched its premium coffee capsules, Cafédirect, in Singapore’s supermarkets. Compatible with any Nespresso machine, this gives coffee drinks an added option for a premium Americano in the morning.

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Each capsule is moderately intense (an 8 out of 12) and is made from 100% Arabica beans together with an added 5.3g blend of Tanzanian and Mexican coffee. An interesting mix and I enjoyed its light touch of creaminess, though it is very mild for my preference. I’d still prefer my kopi gao anyday.

Interestingly, 50% of the profits from Cafedirect goes back to the coffee growers, who number over 200, 000 smallholder growers across 14 developing countries. Cafédirect Americano pods are priced at $8.90 for a pack of 10, and are available at all FairPrice Xtra and FairPrice Finest outlets.

Thank you Cafedirect for the coffee.

By | 2016-11-07T04:02:24+00:00 June 9th, 2016|Cafedirect|

About the Author:

Justin is a lover of food and all things photographically beautiful. Armed with a camera and an appetite, he is on the lookout for dishes that will leave a memorable memory. Come join him in this gastronomic adventure as he goes around Singapore documenting the food that is worth sharing with everybody! And if you have something to recommend, drop him an email to get in touch.

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